Woman in blush silk couture with gold embroidery in a sandstone palace

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Our Story

KURIVI LABEL

Timeless Designs. Meaningful
Creations. A More Personal Way
to Experience Fashion.

Kurivi Label brings together India’s finest designers
and craftsmanship to create original, limited
creations for the modern world.

Our Philosophy
Artisan embellishing blush silk with gold floral embroidery

Our Purpose

To Celebrate
India’s Creative Heritage

We believe fashion is more than clothing — it’s a story of culture, craft, and individuality. Kurivi Label exists to support Indian designers, preserve traditional craftsmanship, and bring unique, high-quality designs to customers around the world.

Original Designs

Created by independent
Indian designers

Limited Creations

Only 25 designs
per month

Personalised Experience

Directly work with designers

Global Reach

Delivering Indian artistry
to the world

Our Designers

Independent Designers.
Extraordinary Stories.

We collaborate with talented Indian designers who bring diverse perspectives, regional techniques, and contemporary aesthetics to life. Each piece at Kurivi Label is thoughtfully designed and created in limited numbers, making it truly special.

Meet Our Designers
Indian designer sketching couture designs in his atelier Indian designer hand-embroidering a maroon and gold textile
Skilled hands stitching gold zardozi flowers onto olive silk

Our Craftsmanship

Rooted In Tradition.
Designed For Today.

Our creations are crafted using time-honoured techniques like hand embroidery, zardozi, chikankari, and fine weaves — combined with modern silhouettes for today’s lifestyle. Every detail is meticulously crafted by skilled artisans, ensuring exceptional quality and a timeless appeal.

Our Craft Process
Artisan embellishing blush silk with gold floral embroidery Hand Embroidery
Skilled hands stitching gold zardozi flowers onto olive silk Zardozi Work
Skilled hands stitching gold zardozi flowers onto olive silk Fine Weaves
Indian designer hand-embroidering a maroon and gold textile Skilled Artisans

Why Kurivi Label

A More Meaningful Fashion Experience

Exclusive Creations

Not mass produced

Direct Designer Connection

Personalised guidance

Thoughtful Craftsmanship

Premium quality and detail

Worldwide Delivery

Bringing Indian fashion to you

Close-up of a woman wearing an ornate gold jhumka earring

Your Story With Kurivi Label

Fashion That’s Uniquely Yours

Discover original designs, work directly with designers, and experience a more personal way to shop.

Explore Our Collections